1 million ASK contactless cards already delivered in Dubai


Source:  www.investincotedazur.com

ASK, the worldwide leading provider of contactless cards for public transport, has achieved the delivery of the first batch of 1 million cards in Dubai

Nol cardThe project was implemented by System Integrator and partner Abba Electronics – a division of well-known Al Abbas Group – for Dubai transport operator, RTA (Roads and Transport Authority).

“This large contract confirms the presence of ASK technology on the transport networks of worldwide capital cities.” said Christophe Peix, Sales Director at ASK.

Nol card is a multimodal contactless card with 3 different layouts and various features to be used in Dubai metro, buses, water buses and parking meters. Silver card is an anonymous card with an e-purse. Gold card holds the same features and grants the holder the privileged access to Metro’s Gold Class seats for premium charges. As for Blue card, it is a personalized card with the holder’s photo.

Abdullah Al Madani, the CEO of RTA Corporate Technical Support Services Sector said “Nol Card is the best fare payment means ever introduced in Dubai. We have been working with Abba Electronics for a long time and we are now pleased to work with their trustful partner ASK as well. ASK is a worldwide renowned actor in public transport for contactless technology.”

Dubai developed an advanced transport network introducing the metro in 2009 and contactless ticketing was the next step to benefit from low cost fares, multimodality and swift and secure travelling around the city.

ASK will attend the UITP in Dubai from April 10 to April 14,2011 at Booth 3B200