DUBAI: The editorial board of Al Masar magazine, published by the Roads & Transport Authority (RTA), recently launched the “Arabic Tongue initiative” as an educative electronic tool aimed to prop up efforts of promoting the national identity.
The initiative presents the linguistic knowledge in a stylish and attractive manner through a host of modern technological means topped by RTA intranet, and the social networking sites Twitter and Facebook in a bid to reach to the largest number of peoples within the RTA and beyond.
The new initiative comes in line with the initiatives launched by Al Masar to boost the national identity, particularly as far as the Arabic language is concerned.
For this purpose, the publication dedicated a number of pages to give an artistic review of the poem entitled “The Eternal Language” written by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
Al Masar will continue featuring the poem till the end of the year as it constitutes an unprecedented support to the national identity and offers a huge backing to all defenders of the Arabic language.
It relates to a personality considered amongst the biggest champions of national and pan-Arab causes.
The poem was so rich in contents that it astonished critics, writers and poets who have seen the traditional poems of Sheikh Mohammed.
Al Masar will run the review of this poet in seven successive episodes to cover its 53 verses.
Dr Aysha Al Busmait, head of the RTA National Identity Team, said: “The new electronic initiative comes in the aftermath of the “Arabic Tongue” page launched by the magazine a couple of years ago.
As part of the initiative, on the Sunday of each week educative e-mails will be transmitted to highlight a number of common language errors made by a considerable number of employees and writers in a way that change the meaning and might lead to a misunderstanding of narrations such as of the Holy Quran, Sunna and classical Arabic legacy. Arabic language linguists will examine the known common language errors. More info