By WAM www.emirates247.com
As the 19th edition of Dubai Shopping Festival bids farewell on February 2, residents and visitors from around the world will carry home unforgettable moments of a 32-day retail extravaganza that offered the best in shopping, entertainment and winnings.
With a refreshing new theme ‘Shop at your Best’ and a renewed focus on shopping, DSF 2014 encouraged visitors to avail themselves of over 150 events and activities that helped enrich their shopping experience in Dubai that was further enhanced by promotions and special offers including discounts of up to 75 per cent at 70 malls and over 6,000 shops throughout the city.
The extensive and exciting line up of attractions stemmed from the desire of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) and the organisers of the annual DSF, to create a festive fervor far and wide across the entire city and ensure that residents and visitors, from whatever nationality or wherever they may be in Dubai, truly felt the vibrant DSF ambience.
Innovation and high standards have been the main characteristics of Dubai Shopping Festival every year, and this was reflected in the latest edition through headline events such as the Vertical Catwalk. More info