$1bn e-commerce platform Noon.com now live in the UAE

Noon.com, the $1 billion e-commerce joint venture founded by Mohamed Alabbar, is now live at www.noon.com for customers in the UAE.

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$1bn e-commerce platform Noon.com now live in the UAE

Noon.com, the $1 billion e-commerce joint venture founded by Mohamed Alabbar, is now live at www.noon.com for customers in the UAE.

The digital marketplace created in the region is a joint venture between Saudi Arabia’s Public Investment Fund and a group of prominent Gulf investors, including Kuwait-based retail franchise operator MH Alshaya Co, who acquired a strategic stake in recent weeks.

With a large assortment of original products at launch through partnerships with local retailers, Noon offers customers in the UAE a selection of fashion brands and an extensive selection of baby products and homeware.

For millennials, Noon is showcasing an exciting collection of modern gadgets and electronic goods. Noon will also cater to the needs of book lovers, adventurers and new parents.

Noon said its website will go live in Saudi Arabia in the coming weeks.

In conjunction the website going live, Noon has also launched a mobile app on Google Play, with the Apple version set to be availalble “in the coming days”.

Noon said the digital marketplace is a customer-focused, Arabic-first e-commerce platform that has been “built to cater to the expectations of the region’s customers and retailers”.

“Noon will use its local roots to deliver a service that is warm, attentive and personalised,” the release sent to media said. More info

By Staff  arabianbusiness.com