4K TV prices down more than half at Dubai Shopping Festival

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By Naushad K Cherrayil, Staff Reporter  www.gulfnews.com

Dubai: Prices of ultra high-definition (UHD), also known as 4K, TVs are selling 50 per cent lower than last year’s prices due to mass production and competition.

The 4K TVs boast a pixel format of 3840 x 2160 pixels, four times that of current 1920 x 1080p Full HD TVs, and have greater clarity and depth.

The price of a 55-inch 4K TV during last year’s Dubai Shopping Festival was Dh12,999 and now it is selling for Dh5,999. One hypermarket is selling the same-sized TV for Dh3,999.

Retailer said that 4K TVs have become affordable for customers because of increased competition and bundled offers.

Ashish Panjabi, COO at Jacky’s Electronics, said that competition has been there not only among the Korean brands but also among Chinese brands.

“The trend has moved to 4K now and it is going to become the mainstream in the next two years. The production capacity has increased due to economies of scale,” he sad. More info