'63% of crash victims in Dubai are kids'

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By Matovu Abdallah Twaha  www.gulftoday.ae

DUBAI: Children in Dubai are three times more involved in traffic accidents than at the global level, a local report revealed.

The report released by the Dubai Health Authority indicates that 63 per cent of crash victims in Dubai are children, which is three times the prevailing international rate of 22.3 per cent.

It is coming at the beginning of “Child Safety First” campaign, which will run for three months. It is run by the Roads and Transport Authority in Dubai and in Sharjah by the Department of Children and Family Affairs.

“The RTA has opted to curb these despondent rates by joining hands with our partners such as ‘BabyShop’ to fit 50 child seats for free in 50 Dubai Taxi Corporation (DTC) cabs operating at Dubai Airports,” said the acting chief executive officer (CEO) of the DTC, Yousef Al Ali.

He said the campaign aims at “advancing the awareness about the importance of using child seats on board taxis for the safety of children as well as the peace of mind of their family members during their daily travels.” The campaign prominently involved Ladies Taxi and Family Taxi services, said Yousef.

The Chief Executive of BabyShop, Vinod Talreja, said booklets containing information about the safety and security of children on board, types of seats for the front seats, safety instructions on roads and how to fit these seats to the vehicle are distributed at all BabyShop outlets across the UAE. More info