Abdullah A. Al Moosa Enterprises, the privately-owned Dubai-based group of companies, has announced it is to open three new hotels containing more than 1,500 rooms on Dubai’s Palm Jumeirah in the first quarter of next year.
The group is opening two 13-storey, 608-room hotels – a Hilton and a Marriott – on adjoining sites on the trunk of the Palm, as well as a 285-room Taj Exotica hotel.
Rigaut declined to give an investment value for the three projects. He said that the operators chosen were the result of existing relationships. The company already operates three Hilton hotels in Dubai, as well as two Four Points by Sheraton, a couple of Ramada-branded properties in Dubai and Sharjah, and the Crowne Plaza Muscat in Oman.
“We feel that working with the big brands, they have a system (of) delivery. When you open one of these brands, automatically you will have the loyalty programme activated, reservations online, plus the marketing structure is very powerful,” he said.
He added that the new Taj Exotica hotel (the second Taj-branded property in Dubai) had been identified as “a niche market opportunity”.
By Michael Fahy, ZAWYA