Ambitious Rail Projects In MENA Region Will Boost Demand For Digital Signage By Over 500%


    The flurry of activity around rail projects in the MENA region is boosting the fortunes of related industries, including the digital signage segment, which is set to grow by over 500%, according to conservative estimates.

    At MENA Rail 2009, the four-day conference taking place in Dubai from May 11 to 14, international experts and heads of local and regional rail corporations will congregate to address diverse issues related to the booming rail market in the region.

    Girish Mehta, Managing Director, Adventure Digital, the Dubai-based company which has partnered with leading LCD technology providers to deliver state of the art digital signage solutions, will be speaking at the conference on new trends in digital signage.

    “The Middle East is set to become the most vibrant rail market in the world,” says Mehta. “After Dubai Metro, we heard announcements about an inter-GCC rail network. More recently, Abu Dhabi announced its plans for metro and high-speed rail link to Dubai. Most GCC countries, including Saudi Arabia and Bahrain, have either finalized plans for massive rail projects, or are in the process of doing so.”

    “As signage forms one of the critical components of an efficient rail system, it is very important for rail managements to choose the right technology and service provider for digital signage. Adventure Digital will unveil some of the most advance digital signage solutions for rail networks at Rail MENA 2009,” added Mehta.

    Adventure Digital offers specialized software and high definition LCD Information Display Panels (IDP) that allow messages to be delivered with high clarity and cost-effectiveness, through a single control unit.

    “Projects worth of billions of dollars have been unveiled over the past few months. At conservative estimate we expect the digital signage market to zoom by 500 per cent. As more projects are commissioned, the growth could be much bigger,” said Mehta.

    “Adventure Digital will highlight solutions that represent an attempt to take digital advertising to the next level,” said Mehta. “The LCD technology used in our system guarantees crystal clear clarity as well as flexibility to tailor content to draw customer’s instant attention.”

    Digital signage offers multiple uses in diverse settings. Nakheel Monorail has contracted Adventure Digital to install digital signage LCD panels at all the stations at Palm Monorail. These are currently under installation.

    MENA Rail 2009 will feature renowned and prominent speakers including Dr. Habib Zein-Alabideen, First Deputy Minister from Saudi Arabia, Mr. Nayef Al Kalali, Undersecretary, Ministry of Works, Bahrain, Dr. Rumaih M. Al Rumaih, Deputy CEO, Operations, Saudi Railway Company, Adnan Al Hammadi, Director of Rail Projects, RTA Rail Agency and Ian Brown, Managing Director, London Rail.

    Dubai , UAE – April 26, 2009,