Apple launches rRed IPhone 8 to keep line fresh mid-cycle

The new colour scheme is part of the "PRODUCT(RED)" initiative, a program that gives a percentage of sales to the Global Fund to fight HIV/AIDS. Apple didn’t announce a red version of the iPhone X, which remains available in either grey or white

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Apple launches rRed IPhone 8 to keep line fresh mid-cycle

Apple announced new versions of the iPhone 8 and iPhone 8 Plus in red, keeping its entry-level iPhones fresh after being overshadowed for months by the iPhone X.

The new colour scheme is part of the “PRODUCT(RED)” initiative, a program that gives a percentage of sales to the Global Fund to fight HIV/AIDS. Apple didn’t announce a red version of the iPhone X, which remains available in either grey or white.

It’s the second year in a row that Apple has rolled out a red version of its latest iPhone.

Last March, Apple launched a red iPhone 7 and iPhone 7 Plus and discontinued those models about six months later when the initial iPhone 8 line launched. The red iPhone 8 models cost the same as the gold, grey, and silver versions, at AED2,991.50 ($699) for the smaller model and AED2,934 ($799) for the Plus.

The new color goes on pre-order Tuesday (April 10) and is available in stores from April 13, Apple said. Deliveries to UAE and Saudi Arabia will follow later this month, the company said. More

By Boomberg  arabianbusiness.com

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