By Crystal Chesters http://www.hoteliermiddleeast.com
Homegrown venue Boutiq Ultra Lounge has opened its doors at The Address, Dubai Mall hotel, promising to combine the best elements of top international venues.
The venue is the brainchild of a group of industry experts who have pooled inspirations from global night spots in Miami, and London among other destinations. The Lounge bar will offer themed nights highlighting local art, music and fashion as well as using customer relations management technology to capture individual guest feedback.
Boutiq general manager Eduardo Januario commented: “Boutiq Ultra Lounge is definitely a reflection of everything we saw that worked successfully over the years in this industry. We offer that and more. We also pride ourselves on being a home-grown brand that will support a lot of local fashion designers, artists, and performers providing an international platform for them to showcase their talents.” More info