COS (Collection of Style) to open at The Dubai Mall in Spring 2013


By LMD Fashion Squad

COS (Collection of Style), the slightly more upmarket brand in the H&M Group’s umbrella of fashion brands, is set to expand its presence in the Middle East with the opening of its first store in Dubai this coming Spring 2013, following the label’s successful entry in Kuwait at The Avenues.

COS offers high end design and premium quality at an affordable price. Where H&M’s prices end, COS tags begin – which means that while it’s a bit pricier than the trendy offerings of its fast-fashion sibling, it’s still the more affordable option compared to other brands by a considerable margin, with the very big plus of presenting a distinct aesthetic that echoes Scandinavian minimalism at its finest. More info