The 18th edition of the internationally acclaimed Dubai Shopping Festival (DSF) will run from 3 January to 3 February 2013 it was announced by Dubai Events and Promotions Establishment (DEPE), the Dubai Government entity that organizes the famous event.
DEPE launched a marketing campaign revolving around the theme of ‘Dubai at its Best’, which builds on the fact that during the 32 days of DSF the city of Dubai presents the best of every thing it has to offer, painting the city in a festive mood with a unique blend of shopping, prizes, promotions and entertainment. It’s a winning combination that has helped to put Dubai firmly on the map as one of the world’s leading retail destinations.
Dubai now boasts the largest collection of international retail brands in any world city with the exception of London and DSF has become one of the world’s best-loved shopping events with a unique and diverse range of retail experiences – from city and street markets, to traditional souks, to world-class shopping malls.
As well as tax-free discounted shopping, visitors to Dubai during DSF can look forward to hundreds of events and activities – from international concerts, musicals and shows to sporting, outdoor, and fashion events as well as the ever-popular fireworks over picturesque Dubai Creek.