Dubai fruit and vegetable shop on wheels


By Shveta Pathak, Staff Reporter XPRESS

Dubai: A mobile fruit and vegetable shop is all set to hit Dubai roads.

UAE-based company Allfreshco willl roll out the ‘fresh2door’ mobile shop this month, offering buyers a choice of 80-90 varieties of fruit and veggies.

New concept

“The idea is to give residents the option of picking fresh fruits and vegetables at their doorstep at no extra cost,” said Ramzi Mkadmini from Allfreshco. “Our company owner Nevzat Esen came up with this unique concept and got the mobile shop custom-made in Europe.”

The temperature-controlled unit has several shelves stacked with fresh produce. Much like the supermarket, the prices are clearly indicated. Customers can pay either cash or through credit card. A sales staff will be at hand to assist them.

Mkadmini said the mobile shop will turn up at a customer’s door within hours of their making a call. “The best thing about it is that there is no minimum order restriction,” said Mkadmini. More info