By Majorie van Leijen www.emirates247.com
With Dubai Metro at the core of the public transportation network and playing a vital role in the daily lives of thousands commuters every day, the fare of a trip on the metro is a topic of great concern.
Fortunately, it is not only the concern of the end consumer. At the Road and Transport Authority (RTA) of Dubai efforts are undertaken to secure the least likely fluctuation in price of the much-preferred transport option.
Baha Al Qudrah, respsonsible for revenue collection policies at the RTA explained these efforts at a seminar titled ‘Increasing Revenues’ held at the UITP Mena Congress yesterday. “We are implementing strategies to press the cost of a metro ticket,” he stated.
The sale of metro tickets makes up for 73 per cent of revenue of the metro operations, he explained. The remaining 27 per cent is raised by implementing alternative strategies. One such strategies is the Naming Rights Project.
Since 2008, the RTA has gathered $300 million with the Naming Rights Project, a unique public-private partnership programme, Al Qudrah explained. More info