By Staff www.gulfnews.com
Dubai: The list is out and you’re invited.
The Dubai Festivals and Retail Establishment (DFRE)), an agency of the Department of Tourism and Commerce Marketing (DTCM), said its 19th edition of the festival is ready to embrace visitors both from within the UAE as well as from other countries, most notably the GCC region.
In a statement issued yesterday, DSF organisers said they earmarked several key locations across Dubai and turned them into main DSF destinations. Areas such as Shaikh Mohammed Bin Rashid Boulevard, Al Seef Street, Al Rigga Street, and The Walk — Jumeirah Beach Residence will host events and activities aimed at ensuring that residents and visitors in all nooks and corner of the city are able to participate and experience the festivities.
This year’s DSF calendar of events features attractions in diverse fields from shopping to entertainment, fashion to lifestyle and arts and culture including international shows, concerts, shopping promotions, and mega raffles offering prizes worth millions of dirhams — A true manifestation of the festival theme “Shop at your Best” that is bound to make DSF 2014 the most memorable edition yet since the shopping and entertainment extravaganza was launched in 1996.
Laila Mohammad Suhail, CEO, Dubai Festivals and Retail Establishment, said, “With all eyes on Dubai post Expo 2020 win, we are fully aware that we have to rise up to the expectations, as DSF 2014 is the first festival after the announcement. We have made extra efforts to make sure that DSF truly lives up to its reputation as a festival for all by identifying a number of additional and special areas of Dubai to host the numerous activities to enable maximum exposure and opportunities for visitors to experience the vibrancy of this extravaganza and also reap its benefits”. More info