Dubai Airports on Wednesday announced plans to elevate the airport customer experience as it unveiled a new brand for Dubai International Airport (DXB).
It said the DXB brand launch signifies Dubai Airports’ transition from airport operator to a consumer led company, committed to making DXB the world’s best.
The launch event was attended by Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Sheikh Ahmed bin Saeed Al Maktoum, chairman of Dubai Airports; Paul Griffiths, CEO of Dubai Airports, as well as VVIPs of Dubai’s aviation industry.
The new brand aims to transform DXB into a destination in itself by creating immersive virtual experiences that bring iconic Dubai landmarks into the airport as well as an array of music, art, dance and even fashion exhibitions.
DXB will also feature zones throughout the airport’s concourses that cluster together retail, F&B and themed attractions.
Sheikh Ahmed said: “In Dubai, we continuously strive to be at the forefront of the industry globally and to lead the way with unwavering ambition, innovation and timely investment. Aviation, tourism and travel have been fundamental in Dubai’s growth story and we believe this investment will yield further dividends by encouraging repeat traffic and enticing connecting passengers to visit Dubai. More
Sam Bridge, arabianbusiness.com