Emirates NBD and Dubai’s RTA launch ‘Go4it’ Visa credit card


By Joanna Andrews  www.cpifinancial.net

Dubai-based Emirates NBD teams up with Roads and Transport Authority (RTA) and Visa to unveil the “Go4it” credit card. The card combines the features and benefits of a Visa credit card and the proprietary Nol transit application, used for making payments on the RTA transit network and at parking meters.

Emirates NBD said the card is the first of its kind in the Middle East and is the result of technical integration and careful planning.

“Emirates NBD is delighted to be partnering with RTA, which runs one of the best public transportation systems in the region,” said Rick Pudner, Chief Executive Officer, Emirates NBD.

“At Emirates NBD, retail banking has always been a key focus area, and with one of the largest multi-channel retail distribution network and customer base, we believe there is an excellent opportunity to provide greater value to our common customers”, he said.

“Emirates NBD and RTA already share a long-standing corporate relationship as two leading organisations headquartered in Dubai, and we are happy to partner with the bank once again to launch the Go4it credit-cum-Nol card,” said Abdulla Al Madani, Corporate Technical Support Services CEO, RTA.

“This innovative product is an excellent example of cross-industry collaboration offering consumers increased convenience and rewards through one card to meet their daily commuting and spending needs,” he added.

The card is available in two variants – Go4it Platinum and Go4it Gold. The Visa-branded “Go4it” credit card includes all the functionalities and benefits of Visa credit cards, including rewards, loyalty points and lifestyle benefits. The Platinum card has an annual fee of AED 99 ($27), while the Gold card costs AED 199 ($54).

The rewards programme enables earning five times the normal rewards on weekend spend on the credit card, value offers on movie tickets at VOX cinemas, discounts at over 500 restaurants and an exclusive package of 120 “Buy One Get One Free” lifestyle offers from reputed establishments.

It also comes with complimentary life insurance cover of up to AED100,000 ($27,222), in addition to a lifestyle protector insurance to cover and manage household expenses of up to AED 300,000 ($81,668). Additionally, it also offers cardholders complimentary travel accident and inconvenience insurance up to AED 1 million ($272,220). More info