Expo 2020 Dubai partners with SAP to enable ‘Made-for-You’ experiences for millions of visitors

SAP, a global leader in innovative software solutions, has become Expo 2020 Dubai’s first international Premier Partner and will support the delivery of personalised experiences to millions of visitors from around the world.

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SAP, a global leader in innovative software solutions, has become Expo 2020 Dubai’s first international Premier Partner and will support the delivery of personalised experiences to millions of visitors from around the world.

As Expo 2020 Dubai’s newly appointed Innovative Enterprise Software Partner, SAP will co-innovate on real-time technology platforms that enable organisers and exhibitors to instantaneously analyse data to identify visitor trends. These insights will be used to help tailor each visitor’s experience to their preferences.

This could enable visitors arriving at Expo 2020 Dubai to be informed of the quickest route to their preferred pavilions with suggested stops on the way, or being directed to see the latest virtual reality advances because they are technology enthusiasts.

To achieve this, SAP’s innovative real-time technology solutions have the potential to transform transactions and analytics leading up to Expo 2020 Dubai into insights that inform and inspire action.

Such insights will not only help Expo 2020 Dubai to satisfy individual needs but also ensure a ‘made-for-you’ experience across all parts of their Expo journey, including hospitality, transportation and telecommunications.

H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Expo 2020 Dubai Higher Committee, said the partnership would help deliver an exceptional experience for each visitor.

“SAP has a long track record of providing trusted, best-in-class enterprise solutions that are essential to the planning and operations of Expo 2020 Dubai,” Sheikh Ahmed said. More info

By WAM  emirates247.com

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