Expo 2020 Dubai will open the online tender process to become an official retail operator for the highly anticipated event on Tuesday July 17, Expo organisers announced on Sunday.
According to Expo officials, over 5,000 types of official licensed products are due to be sold across more than 5,000 square-metres of retail space, as well as by authorised outlets around the UAE and online.
Selected retailers will have the rights to design, operate and commercialise Expo 2020 Dubai-branded retail operations.
“Expo 2020’s retail offering is truly unique. Not only is it an incredible opportunity for retailers to capitalise on the worldwide demand for Expo 2020 souvenirs, keepsakes and unique products, but it also allows them to offer a globally visible retail platform to a significant customer base, whether online or offline,” said Gillian Hamburger, senior vice president – commercial for Expo 2020 Dubai said.
Hamburger added that the Expo’s “retail offering will be integrated with the latest technologies, further enhancing the visitor experience.
“We want to work closely with our appointed retailers to offer a world-class shopping experience to millions of Expo 2020 visitors and enthusiasts,” she said.
Expo 2020’s retail operations will be based on the franchise model, offering a seamless and high-yielding revenue platform to operators.
“Retailers collaborating with Expo 2020 Dubai will benefit from an established, global, world-class mega-event, as well as unique, high-quality products manufactured by our more than 70 official licensees,” Hamburger added.
The event’s on-site retail offering will include brick-and-mortar outlets in high football areas, with stores located in each of the event’s three thematic districts and Al Wasl Plaza, the Expo site’s central hub. More
By Bernd Debusmann Jr arabianbusiness.com