Creative platform BEYOUland will launch the region’s first ever-floating boutique as art of its upcoming fifth season in Dubai’s Alseef.
BEYOUland, which was founded by Sheikha Mayha Hasher Al Maktoum, will involve 17 abra inspired boats in which vendors can welcome visitors, and is designed to pay homage to Dubai’s history while at the same time allowing brands to target “a refined market”.
“With such a tremendous response and success within one year, we are very excited to bring this all new idea,” Sheikha Maytha said. “It is a big step for our group BEYOU and I am so excited to see people come and enjoy this.”
The 1.8 kilometre stretching venture is designed to take advantage of the expected turnout of nine million visitors in the first year of AlSeef, and will host local and international brands and artists selling everything from art and apparel to collectibles and meals. More
By Staff arabianbusiness.com