German retailer opens outlet in Dubai Mall

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Source:  www.tradearabia.com

German retailer and coffee brand Tchibo has opened its first branch in the Dubai Mall, offering a fusion of coffee and non-food items with new stock showcased on a weekly/periodic basis.

1The Tchibo Shop & Tchibo Coffee follows the well-known Tchibo business model in Germany and across Europe, providing an unrivalled shopping concept that is unlike any other retailer the Middle East region has welcomed before, a statement said.

From its humble beginnings as a coffee mail-order firm, Tchibo expanded from just coffee, to coffee machines, clothing, household items, electronics and electrical appliances, in just a few years.

Toufic Kreidieh, CEO of BFLGROUP said: “This is the first Tchibo Coffee Shop to open in the region and we couldn’t be more thrilled to introduce it in Dubai.” More info