Gitex Shopper 2010 stages biggest ever sales bonanza for Middle East consumers



Exhibitors at this year’s Gitex Shopper exhibition are planning the biggest ever sales bonanza for Middle East consumers, with launches of the latest technology products and exclusive offers which cover a wide range of hi-tech merchandise.

The largest consumer IT and electronics show in the Middle East, Gitex Shopper takes place from 16-23 October at the Airport Expo Dubai and is organised by the Dubai World Trade Centre (DWTC). Part of Gitex Technology Week, one of the world’s largest technology trade events which celebrates its 30th anniversary this year, Gitex Shopper 2010 will be staging an unprecedented retail sales festival to commemorate the occasion.

“Technology today is an integral part of our lifestyles, providing mobility, connectivity and convenience to our work, school and home environments. The substantial increase in product ranges being exhibited at this year’s Gitex Shopper reflects the strong market demand for the latest consumer technology, and with more than 25,000 products on show, this really is the most anticipated retail event of the year. In celebration of the 30th anniversary of Gitex Technology Week, exhibitors at Gitex Shopper will be unveiling incredible deals that are guaranteed to thrill Shopper fans,” said Trixee Loh, Senior Vice President, DWTC.

The world’s top consumer IT and electronics brands have confirmed their presence, with a number of previews and regional launches scheduled during the show. Global players such as Acer, Canon, Dell, HP, Lenovo, Microsoft, Nokia, Samsung, Sandisk and Sony will be among the many brands showcased. Top regional distributors and retailers, including BDL, CompuME, E-Max, E4U, iSTYLE, Klick, Jacky’s Electronics, Jumbo Electronics and Plug-Ins will all be running special promotions exclusively during Gitex Shopper.

Ashish Panjabi, Chief Operating Officer, Jacky’s Electronics, one of Shopper’s biggest power retailers noted: “Jacky’s enjoyed great success at last year’s Gitex Shopper, increasing our sales significantly in key segments such as digital cameras and LCD TVs. We believe Gitex Shopper 2010 will be even bigger and better and we are preparing some excellent bundled deals on a range of consumer electronics to appeal to the record crowds expected at the exhibition this year.”

“We are thrilled to participate in Gitex Shopper for the first time and make Apple products available to people visiting the consumer electronics exhibition of the year. Gitex Shopper is the perfect platform for iSTYLE to showcase our innovative products that are always a favourite with gadget lovers. With increased space, more products and exclusive offers at Gitex Shopper 2010, we could not have picked a better year to join the exhibition,” said Hani Nehmé, Regional Development Manager, iSTYLE.

Interactive visitor features, bundled offers, competitions and giveaways, make Gitex Shopper the most entertaining retail platform for technology in the region.

Access to Gitex Shopper has never been easier thanks to the Dubai Metro, with a complimentary shuttle bus service running from the Rashidiya metro station for the short distance to the Airport Expo Dubai. Additional free parking has also been provided at the nearby Sheikh Hamdan Mosque, with regular shuttle buses in operation.

Gitex Shopper 2010 will take place from 16 – 23 October 2010. The show is open from 11:00am to 10:00pm on 16 – 20 October and from 11:00am to 11:00pm on 21 & 23 October. On Friday 22 October the show will open from 3:00pm to 11:00pm.