Jotun to reinforce leadership in floor coating segment with region-wide launch of ‘Jotafloor PU Universal’



Jotun Paints, one of the world’s producers and suppliers of paints and coatings, is focused on consolidating its leadership in the GCC region’s floor coating segment with the regional launch of ‘Jotafloor PU Universal’.

Terje Langmoe, Global Concrete Concept Manager, Jotun Coatings.
Terje Langmoe, Global Concrete Concept Manager, Jotun Coatings.

The new line, which is being made available to key GCC / Middle East countries like UAE, Oman, Kuwait, Qatar, Bahrain, Egypt and KSA, has been tested and certified according to American Society for Testing and Materials (ASTM), a globally recognized leader in the development and delivery of international voluntary consensus standards – ASTM C957.

Available in six different colors, the ‘Jotafloor PU Universal’ range of floor coatings is resistant to a wide range of chemicals and includes key eco-friendly features. The launch complements the company’s strategic moves to increase more brand awareness on their wide array of paints and coatings and to expand its reach – tapping into a wider audience of industry professionals like architects, designers, developers and consultants.

‘Jotafloor PU Universal’ is a high performance, self levelling, self smoothing, solvent-free, two-component, seamless polyurethane floor coating that is capable of being applied at varying thicknesses. The new line of floor coatings offer slip resistance coupled with flexibility abrasion and impact resistance that can easily withstand a wide range of chemicals. It can also be used as a waterproof membrane for multi-storey car parks.

“‘Jotafloor PU Universal’ offers our customers a whole new experience in floor protection and enhancement – easy to apply and gives you ultimate value for your money,” said Terje Langmoe, Global Concrete Concept Manager, Jotun Coatings. “‘Jotafloor PU Universal’ has been highly specified to meet specifications for key projects like UAE Air Force infrastructure facilities, Hangars, and various sports stadiums in the region. Ably tested and certified according to ASTM C957 standards, ‘Jotafloor PU Universal’ is a product, which has breezed through 14 levels of ASTM’s standard specification tests with excellent results. Our customers are assured of using a high quality world class product that is eco-friendly; leaving them with the confidence of safety and protection from harmful elements.”

Jotun Paints has demonstrated its commitment to research and development of unique products with investments of more than $25m directed towards the creation and improvement of reliable and effective paints and coating products. The company has become a global group with 67 companies and 39 production facilities in five continents, with its largest facility and R & D Hub located in Dubai. Further, Jotun Paint’s strong focus on customer service and technical support has made it the preferred paint brand for many iconic projects across the region, with some of its latest projects including the Dubai Metro, Burj Khalifa, the Burj Al Arab, the Nile City Complex, the Kingdom Center, and the Central Fruit and Vegetable Market in Kuwait.

“The GCC wide launch of ‘Jotafloor PU Universal’ is part of a series of strategic initiatives that Jotun is undertaking to increase brand awareness on the different paints and coatings that we have in the market today. The move also falls in line with our vision to tap into a wider audience of industry professionals like architects, construction developers, consultants and designers; leveraging our products as the best product that can meet their high standards and requirements. Moreover, we remain steadfast in our commitment to provide customers with high quality world class products that not only seek to enhance infrastructure but also provide key protection against unwarranted and harmful elements,” concluded Terje Langmoe.