Love supercars? Visit Dubai’s Boulevard of Dreams

Love supercars? Visit Dubai's Boulevard of Dreams

A dedicated supercars zone – the Boulevard of Dreams – will feature some of the world’s fastest and most expensive models at this year’s Dubai International Motor Show.

The show, which runs from November 14-18 at Dubai World Trade Centre (DWTC), will features a total of five specialised sectors and is expected to attract thousands of visitors, from serious car buyers to aspiring owners, petrolheads and car-mad kids.

“The region has long been synonymous with luxury and supercars… In keeping with the prestige, glamour and mystique associated with the supercar segment, visitors will be in for a real treat with some big reveals scheduled for the show,” said Trixie LohMirmand, senior vice president, Exhibitions & Events Management, DWTC.

“The Boulevard of Dreams allows brands to engage more easily with both loyal clients and potential new customers; it also represents a great opportunity for young car enthusiasts who usually only witness these magnificent supercars driving past them at speed,” she added.

The MENA region is home to an ever-increasing number of high net-worth individuals (HNWIs) and ultra high net-worth individuals (UHNWIs). A recent Knight Frank report said the number of UHNWIs in the region grew by 48 per cent from 2006 to 2016, with some 7,370 UHNWIs sharing a combined wealth of $810 billion now calling the region home.

It is therefore little surprise that the emirate’s supercar segment continues to move at a rapid pace, as evidenced by industry luminaries such as McLaren opening new showrooms in Dubai and across the region. At present, the Middle East makes up 12 percent of McLaren’s global sales. More info

By Staff