By Brooke Sever www.ahlanlive.com
After much anticipation for its arrival, the eclectic, quirky and timeless Marni collection for H&M hit stores on Thursday 8 March.
Hundreds of fashionistas in Dubai convened early morning in front of H&M stores in Dubai Mall, Mall of the Emirates and Deira City Centre to be the first to get their hands on the Marni at H&M collection. Within the first hour of opening, the collection was sold out across all stores, demonstrating the love people have for the collaboration.
‘Marni at H&M’ is a collaboration between H&M and Italian brand Marni, famed for its original prints, playful style and inventive spirit for both women and men. Composed of elegant items selected by Marni’s creative director and founder, Consuelo Castiglioni, the collection is allowing everyone the chance to enter Marni’s world with all at H&M’s prices.
The collection is now available in over 250 stores worldwide and online. ‘Marni at H&M’ has all the freedom and experimentation for which the label is renowned, mixing a sense of sophisticated eclecticism with a sporty allure.