Nespresso, the worldwide pioneer in premium portioned coffee, has achieved another milestone in its Middle East growth plan with the expansion of its boutique in Dubai Mall.
Perfetto Trading Company, exclusive distributor of Nespresso in the UAE, has been consistently developing the brand presence since 2007. The expanded Nespresso boutique in Dubai Mall, will now be the biggest boutique in the UAE and the Middle East, offering the ultimate coffee experience for customers.
The boutique is unique in both size and design, covering 239 sqm in total with a stylish façade mirroring that of the Beverly Hills Nespresso boutique. Nespresso made the decision to expand the boutique due to its overwhelming success and the increased footfall to Dubai Mall. The existing boutique already serves a discerning clientele in one of the world’s largest shopping and entertainment destinations, which is home to the world’s most luxurious and fashionable brands. As visitor numbers to Dubai Mall exceeded 60 million last year, it is anticipated that even more customers will visit the expanded Dubai Mall Nespresso boutique in 2014.
Speaking at the launch of the Boutique, Nespresso Regional Manager for the Middle East, Africa and Caribbean, Pierre Debayle said: “Nespresso has chosen the iconic Dubai Mall to reach a new dimension in UAE and in the region. Supported by the expertise of our designers, the boutique has been extended and revamped with the latest trends, combining space, transparency and colours. This new space is an invitation to coffee lovers to enrich their experience by touching, interacting, and of course tasting the best of what the brand offers. Dubai is one of the most fascinating places in the world with constant developments. With our local partner we are very proud to be part of this great momentum of the city with this launch. ” More info