Nickelodeon and Viacom Consumer Products (NVCP) and Entertainment Retail Enterprises opened their newest Nickelodeon Store in the Dubai Mall today.
The store is owned and operated by Al Garawi Group Ltd. in partnership with Entertainment Retail Enterprises. UAE residents and tourists now have unparalleled hands-on access to unique interactive experiences and exclusive Nickelodeon products in the heart of Dubai’s premier shopping destination.
“Dubai is the ideal location to open our second Nickelodeon Flagship store,” said Ron Johnson, Executive Vice President of Consumer Products for Viacom International Media Networks.
“Viacom’s commitment to this market includes our content partnerships with OSN and Etisalat, the recent launch of NickPlay, the localisation of our Nickelodeon and Nick Jr channels in Arabic, and now this exciting new Nickelodeon Flagship store. We could not be more delighted to bring kids and families in Dubai another opportunity to interact with their favourite Nickelodeon characters.”
Located on the third floor just opposite the three-story Waterfall attraction in the Dubai Mall, the 3,800 square-foot store is in a prime location to offer kids and families alike the opportunity to interact with the Nickelodeon brand. More info
By Staff www.khaleejtimes.com