Ducati Caffè’s innovative “concept restaurant and lounge bar” opened in the heart of Dubai on Friday, 25 May, 2012 with Ducati Team rider, Nicky Hayden, making a special guest appearance. Prominently situated in the Dubai Mall and set to become the desirable destination for breakfast, lunch, Italian-style “aperitivo” and dinner, the latest opening is the result of Ducati’s partnership with United Arab Emirates-based, AD Group.
With Ducati Caffès already opened in Rome, Shanghai and Bangkok, Dubai now presents the perfect premium location for the latest opening, where the world of Ducati will combine with Italian gastronomy to deliver the same “Made in Italy” style that characterises the world-famous motorcycle manufacturer.
“We are very excited to expand the Ducati Caffè concept into the UAE with the AD Group and delighted that the first location is Dubai,” said Lucio Attinà, Apparel & Brand Development Director at Ducati Motor Holding. “This city is vibrant and sophisticated and the perfect environment for a premium brand like Ducati. We are proud to be here as ambassadors of “Made in Italy” excellence, and very happy to launch this new adventure with such an accomplished partner.”
Passion, excellence and Italian tradition are the values that contribute highly to Ducati’s worldwide success, a simple, winning recipe now applied to a series of activities that further distinguish the sophisticated brand.
Capturing the raw passion that drives the Ducati community and applying it to an elegant and exciting lifestyle capable of uniting people from all backgrounds is the power behind the Ducati Caffè concept, and its world-wide appeal grants it an instant passport for international success. More info