Night shopping deals elude Dubai retailers

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By Mariam M. Al Serkal, Senior Reporter  www.gulfnews.com

Dubai: As the sun set on Dubai’s 24-hour Eid shopping experience on the weekend, Gulf News did a check on malls in the city to find out how retailers who introduced the concept had fared.

     Image Credit: Virendra Saklani/Gulf News     The Dubai Mall at after 1am on Friday. Malls across Dubai remained open for over 60 consecutive hours each weekend for the last three weeks.
Image Credit: Virendra Saklani/Gulf News The Dubai Mall at after 1am on Friday. Malls across Dubai remained open for over 60 consecutive hours each weekend for the last three weeks.

Malls that signed up for the round-the-clock shopping extravaganza saw restaurants, coffee shops and cinemas drawing customers in their hundreds into the early hours of the morning, but it was slow going for retailers in comparison.

Malls across Dubai remained open for over 60 consecutive hours each weekend for the last three weeks and while people could be seen flocking to eateries past midnight, many retail employees were left to pore over inventories and reorganise their stocks in relative silence.

Retailers found the new concept challenging and tried to lure shoppers with special night discounts. More info