Nine West reopens in Dubai Mall, bringing latest trends with it

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By Rebecca McLaughlin-DuaneĀ  www.thenational.ae

Nine West has trod a sure and steady path since it was first established in New York nearly 35 years ago, and to mark the reopening of its flagship Dubai store, Ninive Giordano, the senior vice president of product development at Nine West, flew in from the US. Rebecca McLaughlin-Duane gets the skinny on the trends she’s forecasting for 2012.

Ninive Giordano is the senior vice president of product development for Nine West. Pawan Singh / The National
Ninive Giordano is the senior vice president of product development for Nine West. Pawan Singh / The National

Nine West recently opened its newly refurbished doors in Dubai Mall, coinciding with the launch of a vibrant spring/summer 2012 collection. You’ll need a pair of comfortable shoes to walk around the boutique, which boasts more than 1,500 square feet of wall-to-wall footwear, bags and accessories.

Is there a predominant theme to the S/S2012 collection?

There is no one theme, but there are some key trends we’re addressing for spring/summer 2012. Colour has been very important, prints too, and strong combinations like florals, for example. Our customer appreciates graphic prints and we think she is also welcoming metallics more so than she was last year. I don’t think she’s ready to give up platformed shoes just yet, either.

Name some key seasonal colours.

Yellow is very important this season and our consumers are still coveting all shades of blue. Red is being embraced and pink is definitely back – from soft, pale pink to hot fuchsia. More info