Payless ShoeSource opens new store at The Dubai Mall


By Rana Mesbah

Payless ShoeSource, the specialty family footwear retailer in the Western Hemisphere, announced the opening of a 300-meter store tailored for The Dubai Mall environment.

Steve Gish with Payless models.
Steve Gish with Payless models.

The outlet was customized in a way that captures the attention of local shoppers and their needs. Just like in the U.S. and in other parts of the world, Payless will be offering a huge variety of on-trend, comfortable, high-quality, and affordable footwear to their consumers in the UAE market.

Commenting at the official opening, Steve Gish, Executive Vice President Retail Operations and Franchising of Payless ShoeSource, said, “The self-select shopping environment is unique for the Dubai and Middle East market. To enhance the shopping experience, the Payless ShoeSource store design in The Dubai Mall has been adapted keeping in mind the fashion and style oriented consumer. It is large and features a broad entrance to offer convenience and ease of shopping.”

Consumers can turn to Payless to get this year’s must-have shoe and accessory trends, all at great value prices.

The Payless team has created an energized, customer-centric organization dedicated to democratizing fashion and design in footwear and accessories to inspire fun, fashion possibilities for the family. Payless is also executing a House of Brands business strategy aimed at offering well-recognized brands featuring the latest on-trend styles offered at a great price in a fun, inspiring shopping environment.

The retailer’s extended children’s sizing program will also be available in stores throughout Dubai. This program allows children of all ages to find the best shoes that fit just right. The extended sizing program was created in direct response to customers who conveyed feedback that they buy shoes for children whose feet are adult-sized, but the fashion, styling and pricing of adult shoes makes it challenging to find the right styles for these kids.

Recently, the Payless team has achieved many important initiatives. More info