Dubai: What better way to promote Dubai’s newest logo than to post it on the ever-present modes of public transportation servicing the emirate?
The Roads and Transport Authority (RTA) was the first government entity to pledge full support to the emirate’s new branding move by using Dubai’s new logo in mass transit modes – on the Dubai Metro, public buses, taxis, water bus, water taxi and Dubai Ferry — to maximise its exposure and reach.
RTA will also capitalise on its other services by promoting the logo on the number plates of private vehicles, Nol cards and Nol card- issuing machines.
Mattar Al Tayer, Chairman of the Board and Executive Director of RTA, said RTA’s move to help promote the emirate for tourism showcases the whole of Dubai as one team that speaks with the same voice to citizens and visitors.
“With its excellent infrastructure, integrated mass transport network, and a locally and internationally acclaimed corporate identity fostered since inception in November 2005, the RTA will form a key tributary to promote the new Dubai brand by placing it in all mass transport modes,” Al Tayer said. More info