The Roads & Transport Authority (RTA) has accompanied a number of children of its male and female employees aged 8 to 14 ages to watch a 3-D cartoon film entitled “Nuts Crusher” shown as part of the Dubai International Film Festival held at the Madinat Jumeirah under the theme “Bridging Cultures, Meeting Minds”, with the aim of stimulating children’s science fiction and acquiring various life skills.
Dr. Aysha Al Busmait, Director of RTA Customer Service, Acting Director of Marketing and Corporate Communication, stated that the event attracted approximately 120 children of RTA employees who were thrilled to take part in the event which was held at the premises of the Dubai Film Festival. In particular they were excited with the walk on the red carpet designated for senior visitors of the Festival and posed for souvenir pictures in an atmosphere that boosted their confidence and dispelled feelings of fear and anxiety.
“The main objective of this event was to offer these children exposure to an environment different from the school’s environment where they can socialize with the outside public and get to know others. We also aimed at contributing to consolidate RTA initiatives targeting community events, especially as RTA always seeks to engage the external community in its events. The event also intends to emphasize that RTA role is not limited to building bridges and roads as well as other diverse jobs undertaken, but extends to cover all segments of the society through frequently launched initiatives. Read More initiative is a fresh example as it seeks to encourage students to read as RTA firmly believes in the vitality of reading to youth who are the backbone of the community and have a crucial role to play in the future development processes,” added Dr. Aysha.
The Acting Director of Marketing and Corporate Communication stated that the film event complemented the “Read more” initiative, therefore after watching the cartoon film, about 13 stories written in Arabic and English languages were distributed to these children. Those tales were narrated by creative students of Higher Colleges of Technology, and Zayed University under “Write” program launched by the Mohammed bin Rashid Al Maktoum Establishment aimed at providing moral and material support to young creative youth to motivate them to practice writing in a bid to lay the pillars of knowledge society in the UAE.