RTA capitalizes on social media to promote ‘Our Students are Our Responsibility’ campaign


Source:  www.rta.ae

The Roads and Transport Authority (RTA) has set off its school awareness events as part of the Ministry of Interior’s campaign entitled: “Our Students are Our Responsibility”.

1bThe event marks the continuous efforts of the RTA to diffuse the traffic awareness among targeted community segments.

“This event is run by the Traffic and Roads Agency in schools as part of the Ministry of Interior’s campaign under the theme “Our Students are Our Responsibility” targeting students and drivers,” said Husain Al Banna, Director of Traffic, RTA Traffic and Roads Agency. “The Agency is currently focusing on delivering intensive awareness messages via social media channels of the RTA and its partners to academic institutions and educational forums. It also includes sending text messages to drivers urging them to slow-down when approaching school zones, avoid driving distractors, and exercise caution when overtaking school buses or vehicles parked near school gates,” he continued.

“The Agency is committed to improving the traffic awareness levels in Dubai, and raising the traffic awareness of community members, especially students. One of our key objectives is to foster a generation committed to traffic regulations and proper driving attitudes.

“Traffic statistics in Dubai indicate an improvement of traffic safety levels over the past five years, particularly in school zones which haven’t experienced traffic-related fatalities. This reflects a sound traffic situation in Dubai comparable with the highest international standards.

“We emphasize the importance of cooperating and coordinating with the Ministry of Interior, considering it a strategic partner of the RTA, as improving the traffic safety levels warrants broad cooperation with all community members and organizations. Parents and drivers are urged to be extra careful when lifting students to schools, crossing streets, or escorting their wards to the school bus,” added the Director of Traffic.

“The schools traffic awareness program for this year comprises educative lectures, training programs, and cultural activities. The program is supported by awareness leaflets tailored to the objectives of the awareness campaigns, and Salama monthly magazine oriented to children aged 7-14; where 10 thousand copies are published and distributed in Dubai schools and some other public and private entities,” concluded Al Banna. More info