The Roads & Transport Authority (RTA), represented by Marketing & Corporate Communication Department, organized an Open Day for the children of its employees at RTA new Head Office, Umm Al Remool. The initiative comes in line with “Read More” initiative recently launched by the RTA to enhance the culture of reading among children and students.
“Staging an Open Day for the children of RTA employees complements the recently launched “Read More” initiative rolled out by the RTA and kicked off from Al Mawakeb School, visiting 13 other schools to showcase the initiative and embed the reading habits in their hearts & minds of students through sharing with them the fruits of knowledge & thought” said Peyman Younes Parham, Director of Marketing and Corporate Communication, RTA Corporate Administrative Support Services Sector.
“The program started off with a session bringing together the children with the author of the children series “I like the beard of my father” to involve the children in reading this story, which will stimulate and raise the interest of children to read more stories and make reading a lovely habit to pursue” continued Peyman.
He noted that the Open Day provided a dialogue and discussion between the children and the writer, and a drawing competition about traffic safety held during the recent visit to Al Mawakeb School where students submitted 703 paintings. 17 paintings were announced as winners in view of their expressive gestures and technical implications, along with valuable information about traffic safety. At the end of the event, commemorative gifts were distributed and photos were taken.
“This initiative, which comes in the framework of the social responsibility of the RTA, targets students at public and private schools in Dubai aged 7-14 years. It also seeks to broaden their knowledge, understanding, thinking as well as promoting the culture of reading among them. It is set to reach more than ten thousand male & female students from about 20 public & private schools in Dubai, and continue through the onset of the academic year 2010 – 2011,” said Peyman in a final remark.