The Roads and Transport Authority (RTA) has rolled out in early October this year a new traffic contest targeting more than 5000 university students inviting them to come up with creative designs in a form of a poster raising the awareness of “Driving Distracters”.
According to engineer Maitha bin Udai, CEO of RTA Traffic and Roads Agency, “The idea of the contest is based on motivating students to innovate and create modern artistic designs for a poster sending warnings of risks adversely impacting drivers’ attention while driving, such as using the mobile phone.” She noted that the RTA collaborated with Emirates Driving Institute, the social networking website (tedry.com) and ‘Jawbone’ to bring success to this contest and reward the best three participants with suitable cash prizes and gifts.
“Engaging college students in this contest marks the second time for them to involve in artistic traffic awareness activities organized by the Agency in collaboration with colleges and varsities in Dubai, after the first awareness contest was launched back in 2010 to produce an awareness movie about the safe driving distance, where the RTA honoured the winners in a mega festivity specially held for this purpose,” she added.
“The Traffic and Roads Agency launched this contest at the beginning of October this year at the Men’s Higher College of Technology in Dubai, and the event will roll on to cover 10 colleges and varsities, targeting more than 5,000 male & female students by sending them personal invitations to participate in the contest. The contest will run until the end of December this year and the top three winners will be announced in the January 2013,” continued the CEO of Traffic and Roads Agency.
“This year, the Agency is seeking to apply new techniques in communicating with the categories targeted by the traffic awareness programs, especially the youth in universities and school students. Traffic contests, for which encouragement prizes have been allocated, will help us motivate the target groups, and enhance communication with them. More info