Roads and Transport Authority (RTA) has recently unleashed “Read More” initiative for students in public and private schools in the Emirate of Dubai, in the context of RTA corporate social responsibility; which is also considered translation of the directives of His Highness Sheikh Mohammad bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, towards assigning more attention to building humans before the place. HH says, “The development of man is the foundation on which a nation is built. This building cannot be considered complete without first developing the citizens, who are regarded as human wealth, constantly giving”.
HE Mattar Al Tayer, Chairman of the Board and Executive Director of RTA said, “The aim of Read More Campaign is to promote reading culture of school students aged 7-14 years, develop their understanding, further their thinking horizons, encourage their reading habits & skills, and enable them exploit their leisure time in a useful manner, and nothing is better than the Book. The campaign; which aims to reach nearly ten thousand students from 20 government and private schools in Dubai, will be launched from March and lasts through the end of the first semester of the academic year 2010-2011.
“A work team from RTA will pay visits to the targeted schools. Books and publications commensurate with the target age groups will be distributed; which will be characterized by clarity, conciseness and simplicity to ensure that the information is well-understood. Seminars and lectures on various topics will also be held focusing on topics related to mass transportation and its role in preservation of the environment through reducing emissions from vehicle exhausts, as well as raising traffic awareness and compliance with laws and rules of road traffic. Nations thrive on science, thinking and reading, so education is the main tool to achieve this end and overcome challenges confronting the countries of the region. This could well be achieved through encouraging the community members to use mass transportation in their daily travels, to alleviate traffic jams and reduce vehicular pollution” said Al Tayer.
He also added: “RTA opted to target students as they represent the future generation, and as we need to start with educating our children, who are still in the process of building their talents and cultural aptitudes on issues of environmental sustainability, and mass transportation so that we can nurture an educated & enlightened generation capable of orienting its society. We also aim to develop a new pattern of unheralded habits among the society such as reading hobby, encourage innovative educational output, and forge new partnerships & cooperation with all parties for the sake of a better tomorrow.