RTA launches Tabaq Al-Khair initiative


Source:  www.rta.ae

“Tabaq Al-Khair” initiative donates proceeds to Mohammed bin Rashid Al Maktoum Humanitarian & Charity Est.

4The Marketing & Corporate Communication Dep’t – Corporate Administrative Support Services Sector of Roads & Transport Authority (RTA) has recently launched “Tabaq Al-Khair” charity initiative and dedicated its income to Mohammed bin Rashid Al Maktoum Humanitarian & Charity Est.; making a further addition to the community initiatives patronized by the RTA for the support of needy persons.

“RTA is keen on establishing multiple & effective channels of initiatives and services to cope up with the economic, social and environmental challenges, and contribute to reviving the hope in the life of needy. Such community-oriented initiatives and philanthropic activities play a substantial role in improving the standard of living and providing life necessities for this specific category of the community,” said Peyman Younes Parham, Director of RTA Marketing & Corporate Communication.

“The Dep’t has embarked on Tabaq al-Khair through selling a cocktail of foodstuffs to RTA employees with the aim of channeling the proceeds to Mohammed bin Rashid Al Maktoum Humanitarian & Charity Est. to deliver them to the unprivileged in an effort to provide them with access to decent living, essential foodstuffs, medicines and other basic necessities,” added Peyman.

“By launching this initiative, the Dep’t will be complementing a series of social initiatives launched with the aim of encouraging RTA-affiliated agencies & departments to stage similar initiatives, support charitable calls and ensure regular participation in such social activities which represent the pinnacle of humanitarian cooperation among the community segments. Philanthropic activities also play a pivotal role in building the community and cementing the social fabric as well,” remarked the Director of RTA Marketing & Corporate Communication.

For his part, Salih Zahir, Acting Director of Mohammed bin Rashid Al Maktoum Humanitarian & Charity, expressed his delight with the initiative rolled out by RTA’s Marketing & Corporate Communication Dep’t; which reflects the humanitarian aspect of RTA employees. “It underscores the full attention paid to heightening the social awareness, diffuses the culture of volunteerism among the community, revives the social involvement, and enriches the social initiatives among all authorities, departments and agencies. We have found every respect, appreciation and cooperation from RTA employees regardless of their jobs; which made us thrilled for launching this community initiative” concluded Salih.