RTA to launch 1st Creativity Week marked by multiple events


Source:  www.rta.ae

The Roads and Transport Authority (RTA) has yesterday launched at its Head Office the maiden edition of its Creativity Week which is set to continue to 13 November 2013.

The event attracted a wide participation of RTA employees and a host of external bodies advocating innovation & creativity drive through the inaugural edition of the Creativity Week; which is held as part of RTA efforts to nurture a work environment conducive to creativity and boosting the culture of innovative thinking among RTA employees.

Ms. Laila Mohammed Faridoon, Director of RTA Chairman of the Board and Executive Director’s Office cum Head of the Creativity Team, said: “The RTA is always keen on nurturing an environment conducive to innovation and creativity through fostering a highly competitive environment inspiring employees who wish to demonstrate their innovations and creativity; which will accordingly enhance the work mechanism and definitely improve the level of services rendered by the RTA to various spectrums of the community.”

“The RTA is always keen on making innovation and creativity a daily routine of its employees, and disseminating these two elements to become a common culture, and encouraging innovators to express their innovative ideas through taking part in competitions such as the Creativity Week; which we are very keen to make an annual practice and a free platform for RTA employees to showcase their innovations and creativities in support of RTA strategies besides taking effective role in building the future of the UAE in general and Dubai Emirate in particular,” she explained.

“The RTA has set out the innovative and creative strategy with the aim of coping with all challenges facing RTA business, meeting customers’ needs and processing complex operations. All authorities and agencies seek to raise the par on the creativity and innovation for the benefit of their customers through adopting initiatives based on improving the efficiency, minimizing the cost, increasing productivity at lower costs, meeting sustainable development needs, measuring up to the rising aspirations of customers and keeping abreast of the fast moving developments,” she added.

The Creativity Week comprises a host of events including the Creativity Club; which is platform for introducing the club and its activities, and a training workshop entitled (Challenge Your Brain) for RTA employees and affiliates of the Creativity Club about the skills of innovative thinking during which ideas will be developed to cope with RTA’s strategic challenges and issues. The Week also includes the Creativity Cinema where a one-hour movie will be shown about one of the innovative ideas, Innovative Race; which is a number of visual presentations relating to concepts for developing electronic systems and smart-phone applications, and a showcase for innovative concepts of RTA projects.

The week concludes by decorating the winners in the Design Your Idea contest where participants use Lego pieces to propose creative solutions encouraging the use of public transport. The Lego approach is considered one of the new and smart methods used by organizations, teams and individuals for supporting thinking, communication and problem-solution. It is based on the knowledge theory through linking the hand and mind; which is a conclusion of scientific researches in the fields of business, development, management, psychology and learning.

The competition, which features the participation of 16 employees, aims at motivating employees to innovate through the feature of linking the hand with thinking, epitomizing the thoughts of participants in models depicting the gist of their ideas in a creative manner, and fostering an interactive, positive and competitive environment reflected in the interactive games learning method; which was proved by studies to be effective in the work environment. More info