Dubai’s Roads & Transport Authority (RTA) is to launch a travel pass for tourists in a bid to boost the number of visitors using public transport in the emirate.
The Dubai Travel Pass (Terhaal) will be marketed to tourists during their trips, to encourage them to use the metro and buses to get around, said RTA’s marketing and corporate communication director, Peyman Younes Parham.
“The overall objective is to ensure that visitors are given an immediate overview of public transport modes including Dubai Metro, Dubai Bus and Dubai Water Bus, which are the public transport modes provided by RTA,” Peyman added.
The Dubai Travel Pass includes two Nol Cards, each with a credit of AED14 ($3.81), booklets about the integrated public transport systems, maps, information of interest to visitors, places to visit and how to get to those places using public transport, as well as other general information such as telephone numbers of emergency service, police, embassies, and ambulance.
The pack also includes value-added offers for use in Dubai on the trip.
The Dubai Travel Pass will be distributed across DNATA outlets, Duty Free shops of the Dubai airports, hotel and malls. The cards will also eventually be sold on Emirates aircrafts.
Depending upon the response of tourists, the RTA also hopes to distribute the Dubai Travel Pass (Terhaal) overseas.
Tourists to the emirate increased nine percent during the first half of this year to 4.18 million visitors while hotel revenue increased six percent to $1.87bn, according to Dubai’s Department of Tourism and Commerce Marketing.