Sergio Rossi's new concept store opens in Dubai


By Rana Mesbah

Sergio Rossi’s new store design concept makes its UAE flagship début at Level Shoe District, the new shoe retail concept at The Dubai Mall.

Sergio Rossi's new store design concept .
Sergio Rossi's new store design concept .

Both a playful tribute to femininity and an alluring homage to the world’s emblematic screen icons, the Dubai flagship was also inspired by the high heeled shoe’s curvaceous silhouette. The Sergio Rossi Dubai store celebrates womanly beauty and power with a combination of dramatic furnishings and domestic comfort.

In collaboration with Sergio Rossi’s Creative Director, Francesco Russo, the London-based design company, Studioilse, helped bring to life the core values of the Sergio Rossi brand. More info