Sheikh Mansour Bin Mohammed Inaugurates ’16th St.’ Media Exhibition



His Highness Sheikh Mansour bin Mohammed bin Rashid Al Maktoum inaugurated yesterday “16th St.” Media Exhibition on the sideline of his visit to Dubai Women’s College – a Higher Colleges of Technology flagship institution.

RTADr. Howard Reed, Director of Dubai Women’s College, received Sheikh Mansour and took him on a campus tour where he visited the Library and state-of-the-art Fitness Center and then inaugurated 16th St.” Media Exhibition which displayed the projects created, designed and produced by 16 Dubai Women’s College (DWC) Year Three Applied Communications’ students over the past three years. Dubai Investment Park, Emirates Sands Contracting, RTA, VIP and ComCo (Media and Design Production company at DWC) sponsored the event.

Dr. Howard Reed was impressed with the students’ artwork and encouraged them to continue being creative and show the outside world what they have learnt throughout their years of study in the field of Media and Design at Dubai Women’s College
“DWC Applied Communications graduates are amongst the most creative young Emiratis and the College is very proud to host the annual exhibition of their collective creations. This impressive portfolio of student work includes graphic design, media production and photography projects. Any art college in the world would be proud of this exhibition,” Dr. Reed pointed out.

Some of the artwork showcased at the Exhibition has received a variety of international and national awards including Abu Dhabi Film Festival, Gulf Film Festival, and International Awards. In addition, students of Media and Design were a part of the production of children stories in partnership with the students of Education and Jerboa Publishing in Dubai.

A number of media and communication means have been produced by the Applied Communications students at Dubai Women’s College, which include documentaries and public service announcements, in addition to featured films that discuss issues related to the UAE society as well as the world. These issues and topics included human trafficking, the Emirati language, Trust, and The Anonymous Heroes.

Applied media students succeeded in using social media to promote “16th St.” media exhibition, “We have chosen the name 16th St. as it represents the number of creative and ambitious students in our class. In addition we have chosen the name to be a street number as it is the theme of our exhibition where the street resembles the road of our lives that will hopefully lead us to success,” stated student Alia Al Shamlan, Social Media coordinator of “16th St.” media exhibition.

Student Khulood Mohammed, Project Manager of “16th St.” media exhibition, considered the exhibition as a hub for students to express themselves by all creative means. “It is with great honor that we organized and made this exhibition work for this year as well, having it in our own college made the exhibition even more interesting for other people to come and have a look on the whole campus and then end it with the most creative department in the college itself.”

Khulood considers the task of getting this exhibition done as the biggest challenge that she ever went through. “Since we’re only 7 girls who were actually working together to make the impossible possible, organizing St.16 exhibition was challenging and exciting at the same time,” she added.

Applied Communications is one of five educational programs offered at Dubai Women’s College. More than 90 Emirati students are enrolled in the program, which combines theoretical and practical media studies. Graduates of DWC Applied Communications are general media practitioners, who are well-qualified to work in different media genres.