Spain’s kids fashion brand makes foray into UAE market


By Muzaffar Rizvi

DUBAI – Charanga, a kids fashion brand from Spain, on Tuesday made UAE foray by opening its first outlet at the Dubai Mall.

The Spanish brand, which has over 250 stores across the globe, in partnership with Liwa Trading Enterprises, will launch 30 outlets in the GCC region during next three years.

“We are going to open six more stores in Gulf by the end of this year to introduce our brand in the region,” Manuel De La Maza Ramos, general manager and a major shareholder of Charanga, told Khaleej Times at the inaugural ceremony.

Headquartered in Andalusia with a state-of-the-art facility in Technological Park, Malaga, Charanga has established itself as a recognised brand within the children’s fashion industry. The Spanish firm aims to bring its fun and quality clothing to make its mark in the region’s growing retail space. It offers a wide range of collection and caters to the age group of 0-14 for all occasions.

Aniss Baobied, general manager of Liwa Trading Enterprises, cut the ribbon to inaugurate the Charanga first outlet in the region. He said Liwa Trading Enterprises plans to introduce seven more international brands in the UAE this year.

“Charanga stands for quality and comfort, while making sure that every child is dressed appropriately for every occasion. The brand’s quality has ensured it a leader in its home market, and we believe that Charanga will easily find its success in the UAE as well,” he said.

Ramos said Charanga adopts an aggressive strategy to expand in international markets especially in the Middle East. “The region is very attractive and competitive market for retail business. The region has set a new benchmark for quality and style globally,” he said. More info