By Rory Jones www.thenational.ae
Hundreds of retailers across the UAE are launching discounts, prizes and promotions today as Dubai Summer Surprises (DSS) kicks off in its 15th year.
The festival will run for 31 days until July 14 as retailers slash their margins to entice customers with sales and events in the emirate’s malls.
“Dubai Summer Surprises is a fun-packed time for the residents of Dubai, as well as the many visitors that the city-wide festival attracts every summer,” said Tarek Moussawer, the marketing manager for Virgin Megastore Middle East and North Africa.
The entertainment store is discounting 75 per cent on some products and offering “buy two get one free” on books, DVDs and CDs. It will also offer potential prizes for customers spending more than Dh150 (US$40).
Mall of the Emirates is expecting a huge influx of Chinese tourists this year and luxury retailers have hired more Chinese staff to accommodate the expected jump in visitor numbers from the country.
“Mall of the Emirates is welcoming a growing number of Chinese visitors, most often during the Chinese New Year, public holidays and shopping festivals like DSS,” said Fuad Sharaf, the senior asset director at Majid Al Futtaim, the operator of Mall of the Emirates. More info