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Tag: Dubai Metro Naming Rights Initiative
Of the 27 stations in the entire rail network, 21 on both the lines are already named. While some of the remaining stations, which are named after historic landmarks, won’t be available for branding. The RTA earned Dh2 billion in the first phase of corporate branding and expects to generate more from the second phase.
The Roads and Transport Authority (RTA) and the Dubai Metro naming rights project made their mark worldwide in 2008 with the kick start of a new marketing concept that assisted the Emirate in creating a new income stream to broaden and improve services, whilst giving companies a totally new channel for branding, sampling and customer interaction.