Friday, February 26, 2021
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A farewell to flyers, our alternate gum wrappers

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Cheap advertising, eh? Well Kipp hopes RTA gets the memo because last year it ran what Kipp admits is a very creative campaign that involved fake sunny-side up eggs placed on thousands of car hoods across Dubai as part of a campaign to encourage car owners to use the Dubai Metro. The eggs were printed on palm-sized cards and mounted on magnets. It had a small message that read: “It’s a cool 20°C on the Metro”.