Home Tags Dubai metro rta
Tag: dubai metro rta
Cheap advertising, eh? Well Kipp hopes RTA gets the memo because last year it ran what Kipp admits is a very creative campaign that involved fake sunny-side up eggs placed on thousands of car hoods across Dubai as part of a campaign to encourage car owners to use the Dubai Metro. The eggs were printed on palm-sized cards and mounted on magnets. It had a small message that read: “It’s a cool 20°C on the Metro”.