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Cheap advertising, eh? Well Kipp hopes RTA gets the memo because last year it ran what Kipp admits is a very creative campaign that involved fake sunny-side up eggs placed on thousands of car hoods across Dubai as part of a campaign to encourage car owners to use the Dubai Metro. The eggs were printed on palm-sized cards and mounted on magnets. It had a small message that read: “It’s a cool 20°C on the Metro”.
The Assets Management Department, Corporate Technical Support Services Sector, Roads & Transport Authority (RTA) has recently reviewed with a delegation of the Dubai Municipality the best practices of RTA's assets management system; which is aligned with the highest global standards.