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Money transfer company UAE Exchange, owned by Indian-born billionaire Bavaguthu Raghuram Shetty, is the latest to sign a deal to name a Dubai Metro station.
The Roads and Transport Authority (RTA) has announced that the Abu Dhabi Commercial Bank (ADCB) has joined the Dubai Metro corporate bandwagon, allowing Karama station on the Red Line to be named after this flagship financial institution.
The two entities have thus become integral parts of the development drive the RTA is seeking to realize on the ground through the Metro project, which has contributed immensely in transforming the concept of cooperation between partners to go beyond the traditional sponsorship and branding to a deeper level of holistic brand/business integration and partnership.