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The Pointe will be constructed at the tip of the Palm's trunk and will face the Atlantis hotel. It will cover 131,000m2 and include 56,120m2 of high end retail shops, and a combination of informal and formal dining, a 34,130m2 promenade, marina with floating pontoons and computerised water fountain set offshore.
Nakheel is looking to draw more tourists and new residents to the Palm Jumeirah with the addition of a new shopping mall.